Customer Relationship Management : A Databased Approach
Kumar, V., Reinartz, Werner, Reinartz, Werner J.
ISBN 10: 0471271330 ISBN 13: 9780471271338
Published by Wiley & Sons, Incorporated, John, 2005
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Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP10006687
Synopsis:
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today′s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.
About the Author: Dr. Kumar received his Bachelors in Engineering and Masters in Industrial Management from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. Hi is currently ING Chair Professor and Executive director at the ING Center for Financial Services at the University of Connecticut.
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Bibliographic Details
Title: Customer Relationship Management : A ...
Publisher: Wiley & Sons, Incorporated, John
Publication Date: 2005
Binding: Soft cover
Condition: Good
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Customer Relationship Management: A Databased Approach
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Softcover. Condition: Fair. Wasserschaden / Verschmutzung. Customer Relationship A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings. Seller Inventory # 5f4a9ce9-1253-4347-8fc2-2d0b3cb20e8a
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Customer Relationship Management : A Databased Approach
Published by
Wiley & Sons, Incorporated, John, 2005
ISBN 10: 0471271330
ISBN 13: 9780471271338
Used
Softcover
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Customer Relationship Management: A Databased Approach
Published by
John Wiley & Sons Inc (edition 1), 2005
ISBN 10: 0471271330
ISBN 13: 9780471271338
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Customer Relationship Management: A Databased Approach
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Customer Relationship Management
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Condition: Como nuevo. : Este libro ofrece una visión completa de la gestión de relaciones con el cliente (CRM) y su impacto en diversas actividades de marketing. Los autores enfatizan los principios estratégicos del marketing centrado en el cliente, que son fundamentales para el éxito de cualquier programa de CRM. Además, proporciona explicaciones claras sobre bases de datos y minería de datos, con rigor y relevancia. Es una referencia indispensable para aquellos que buscan cambios transformadores dentro de un enfoque centrado en el cliente más eficiente en su estrategia comercial. EAN: 9780471271338 Tipo: Libros Categoría: Negocios y Economía Título: Customer Relationship Management Autor: V. Kumar| Werner Reinartz Editorial: John Wiley & Sons Inc Idioma: en Páginas: 352 Formato: tapa blanda. Seller Inventory # Happ-2024-03-23-25b562f4
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Customer Relationship Management: A Databased Approach
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Customer Relationship Management: A Databased Approach
Published by
John Wiley and Sons Ltd, United States, New York, 2005
ISBN 10: 0471271330
ISBN 13: 9780471271338
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. "Customer Relationship Management: A Databased Approach" offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003829135
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Customer Relationship Management
Seller: Buchpark, Trebbin, Germany
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Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 1799645/3
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Customer Relationship Management
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 1799645/202