Der Customer Code : Customer Experience Management trifft Organisationsentwicklung: strukturell, kulturell und systemisch zur echten CXM-DNA
Language: German
Published by Haufe-Lexware Gmbh Mai 2026, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
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Add to basketItem description from seller
Neuware - Obwohl Organisationen massiv in Customer Experience investieren, bleibt die Kundenzentrierung im Alltag oft auf der Strecke.Dieses Buch von Holger Heinze und Matias Musmacherzeigt nicht nur, woran das liegt, sondern vor allem, wie es besser geht.Mit dem 'Customer Code' verbinden die Autoren erstmals Customer Experience Management und Organisationsentwicklung zu einem ganzheitlichen und wirkungsvollen Ansatz. Sie beleuchten die Wechselwirkungen zwischen Entscheidungen, Strukturen und Zusammenarbeit und erklären, warum genau hier viele CX-Initiativen scheitern. Das Buch bietet einen klaren Zugang zu zentralen CX-Methoden, zeigt entscheidende organisationale Hebel auf und entlarvt Muster, die Kundenzentrierung blockieren. Konkrete Modelle und Praxisbeispiele veranschaulichen, wie Organisationen so transformiert werden können, dass echte Kundenzentrierung im Alltag gelingt.Inhalte:Etablieren Sie Kundenzentrierung, die im Alltag funktioniertVerstehen Sie, warum CX-Initiativen in Unternehmen scheiternVerbinden Sie CX-Methoden mit echter UmsetzungsfähigkeitLernen Sie die entscheidenden Fähigkeiten veränderungsstabiler OrganisationenNutzen Sie ein klares Modell zur Diagnose Ihrer OrganisationEntwickeln Sie konkrete Ansatzpunkte für wirksame VeränderungVergleichen Sie ihre Initiativen mit realen, erfolgreichen Projekten.…
Seller Inventory # 9783648199992
Bibliographic details
- Title
- Der Customer Code : Customer Experience Management trifft Organisationsentwicklung: strukturell, kulturell und systemisch zur echten CXM-DNA
- Author
- Holger Heinze
- Publisher
- Haufe-Lexware Gmbh Mai 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3648199994
- ISBN 13
- 9783648199992
- Item weight
- 453 grams
- Dimensions
- 236x173x14 mm
Shipping rates from Germany to U.S.A.
| Item | 30 to 40 business days | 7 to 14 business days |
|---|---|---|
| First item | £ 53.33 | £ 61.89 |
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