Customer Co-Design
Language: English
Published by Springer Vieweg Okt 2014, 2014
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 47.33
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Stefan R. Thallmaier¿s investigation enables mass customization businesses to better understand how co-design increases customers¿ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers¿ value perception in the different stages of the co-design process. The research shows that customers¿ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 244 pp. Englisch.
Seller Inventory # 9783658075255
- Title
- Customer Co-Design
- Author
- Stefan R. Thallmaier
- Publisher
- Springer Vieweg Okt 2014
- Publication year
- 2014
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658075252
- ISBN 13
- 9783658075255
- Item weight
- 321 grams
- Dimensions
- 210x148x14 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
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