Customer Co-Design: A Study in the Mass Customization Industry (Markt- und Unternehmensentwicklung Markets and Organisations) - Softcover

Thallmaier, Stefan R.

Softcover

ISBN 10: 3658075252 ISBN 13: 9783658075255

Publisher: Springer Gabler, 2014

Synopsis

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

About this title

About the Author

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

From the Back Cover

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Contents

• Customers’ Perceived Value in Co-Design & Mass Customization
• Challenges of Customer Co-Design
• Online Customer Co-Design
• Customer Co-Design & Live Help

Target Groups

• Researchers and students in the fields of service innovation and business design as well as customer integration through co-design
• Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers’ value perception

The Author

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

Edition details

• Publisher: Springer Gabler
• Publication date: 2014
• Language: English
• ISBN 10: 3658075252
• ISBN 13: 9783658075255
• Binding: Paperback
• Number of pages: 239