Cruise Sector Growth : Managing Emerging Markets, Human Resources, Processes and Systems

Alexis Papathanassis

ISBN 10: 3834919446 / ISBN 13: 9783834919441

Published by Gabler Verlag, Gabler Verlag, 2009

About this Item

Druck auf Anfrage Neuware - Printed after ordering - Scale is a central theme of the cruise industry. Excessive scale in the ocean liner business gave rise to the birth of cruising in the 1960s. Air travel had gradually replaced ocean travel, and the ships built for scheduled passenger services were put to other uses, such as leisure cruises. For the cruise lines, the achievement of cost-saving scale effects has always been a major driver of business development and innovation. The formation of cruise ship fleets in the 1970s brought down the costs of marketing, distribution, personnel, training, purchasing, and administration per unit of available capacity, leading to a decline in ticket prices and a corresponding surge in the demand for cruises. Since the 1980s, scale effects have increasingly been realised at the level of the individual ship. The launch of large purpose-built cruise vessels reduced unit costs even further and made cruising more comfortable and convenient. Papatheodorou (2006) reminds his readers that for unit cost savings to materialise, the scale of cruise capacity has to be matched by the scale of sales. Therefore, the larger fleets and larger ships were associated with more professional sales management and the implementation of revenue management functions aimed at ensuring the full occupancy of available capacities. Today, however, the fleets and ships of the world's leading cruise companies, Carnival Corporation and Royal Caribbean Cruises, have reached such dimensions that unit costs have become practically invariant with respect to scale.

Seller Inventory # 9783834919441

Bibliographic Details

• Title: Cruise Sector Growth : Managing Emerging Markets, Human Resources, Processes and Systems
• Publisher: Gabler Verlag, Gabler Verlag
• Publication Date: 2009
• Language: English
• ISBN 10: 3834919446
• ISBN 13: 9783834919441
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 14D millimeters 210 millimeters width by 148 millimeters height by 14 millimeters depth
• Weight: 309 grams

About this title

Synopsis

Scale is a central theme of the cruise industry. Excessive scale in the ocean liner business gave rise to the birth of cruising in the 1960s. Air travel had gradually replaced ocean travel, and the ships built for scheduled passenger services were put to other uses, such as leisure cruises. For the cruise lines, the achievement of cost-saving scale effects has always been a major driver of business development and innovation. The formation of cruise ship fleets in the 1970s brought down the costs of marketing, distribution, personnel, training, purchasing, and administration per unit of available capacity, leading to a decline in ticket prices and a corresponding surge in the demand for cruises. Since the 1980s, scale effects have increasingly been realised at the level of the individual ship. The launch of large purpose-built cruise vessels reduced unit costs even further and made cruising more comfortable and convenient. Papatheodorou (2006) reminds his readers that for unit cost savings to materialise, the scale of cruise capacity has to be matched by the scale of sales. Therefore, the larger fleets and larger ships were associated with more professional sales management and the implementation of revenue management functions aimed at ensuring the full occupancy of available capacities. Today, however, the fleets and ships of the world’s leading cruise companies, Carnival Corporation and Royal Caribbean Cruises, have reached such dimensions that unit costs have become practically invariant with respect to scale.

About the Author

Prof. Dr. Alexis Papathanassis specializes on Cruise Management and Tourism Information Systems at the Bremerhaven University of Applied Sciences.