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Synopsis
Despite representing a fairly small fraction of global tourism activity, the cruise sector has been experiencing a steady growth rate over the last years. The 1st International Cruise Conference (ICC) and its proceedings documented here face the changes which accompany this process of growth. The corresponding refereed papers are organized under the following themes: New trends and innovations, human resource management, information technology and standardization. The underlying motivation behind this collection of works is to bridge the gap between cruise theory and practice, by providing a 'living research agenda' aligned with the cruise sector's realities and needs.
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About the Author
Prof. Dr. Alexis Papathanassis specializes on Cruise Management and Tourism Information Systems at the Bremerhaven University of Applied Sciences.
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- PublisherGabler Verlag
- Publication date2009
- ISBN 10 3834919446
- ISBN 13 9783834919441
- BindingPaperback
- Number of pages206
- EditorPapathanassis Alexis
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Cruise Sector Growth: Managing Emerging Markets, Human Resources, Processes and Systems [Paperback ]
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Cruise Sector Growth: Managing Emerging Markets, Human Resources, Processes And Systems
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Cruise Sector Growth
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Gabler, Gabler Verlag Aug 2009, 2009
ISBN 10: 3834919446
ISBN 13: 9783834919441
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scale is a central theme of the cruise industry. Excessive scale in the ocean liner business gave rise to the birth of cruising in the 1960s. Air travel had gradually replaced ocean travel, and the ships built for scheduled passenger services were put to other uses, such as leisure cruises. For the cruise lines, the achievement of cost-saving scale effects has always been a major driver of business development and innovation. The formation of cruise ship fleets in the 1970s brought down the costs of marketing, distribution, personnel, training, purchasing, and administration per unit of available capacity, leading to a decline in ticket prices and a corresponding surge in the demand for cruises. Since the 1980s, scale effects have increasingly been realised at the level of the individual ship. The launch of large purpose-built cruise vessels reduced unit costs even further and made cruising more comfortable and convenient. Papatheodorou (2006) reminds his readers that for unit cost savings to materialise, the scale of cruise capacity has to be matched by the scale of sales. Therefore, the larger fleets and larger ships were associated with more professional sales management and the implementation of revenue management functions aimed at ensuring the full occupancy of available capacities. Today, however, the fleets and ships of the world's leading cruise companies, Carnival Corporation and Royal Caribbean Cruises, have reached such dimensions that unit costs have become practically invariant with respect to scale. 196 pp. Englisch. Seller Inventory # 9783834919441
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Cruise Sector Growth : Managing Emerging Markets, Human Resources, Processes and Systems
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scale is a central theme of the cruise industry. Excessive scale in the ocean liner business gave rise to the birth of cruising in the 1960s. Air travel had gradually replaced ocean travel, and the ships built for scheduled passenger services were put to other uses, such as leisure cruises. For the cruise lines, the achievement of cost-saving scale effects has always been a major driver of business development and innovation. The formation of cruise ship fleets in the 1970s brought down the costs of marketing, distribution, personnel, training, purchasing, and administration per unit of available capacity, leading to a decline in ticket prices and a corresponding surge in the demand for cruises. Since the 1980s, scale effects have increasingly been realised at the level of the individual ship. The launch of large purpose-built cruise vessels reduced unit costs even further and made cruising more comfortable and convenient. Papatheodorou (2006) reminds his readers that for unit cost savings to materialise, the scale of cruise capacity has to be matched by the scale of sales. Therefore, the larger fleets and larger ships were associated with more professional sales management and the implementation of revenue management functions aimed at ensuring the full occupancy of available capacities. Today, however, the fleets and ships of the world's leading cruise companies, Carnival Corporation and Royal Caribbean Cruises, have reached such dimensions that unit costs have become practically invariant with respect to scale. Seller Inventory # 9783834919441
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Prof. Dr. Alexis Papathanassis specializes on Cruise Management and Tourism Information Systems at the Bremerhaven University of Applied Sciences.Despite representing a fairly small fraction of global tourism activity, the cruise sector has been exp. Seller Inventory # 5380991
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