Creating Value for Customers: Designing and Implementing a Total Corporate Strategy

Band, William A.

ISBN 10: 0471525936 / ISBN 13: 9780471525936

Published by Wiley, 1991

About this Item

Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0471525936.G

Bibliographic Details

Title: Creating Value for Customers: Designing and ...

Publisher: Wiley

Publication Date: 1991

Binding: Soft cover

Condition: good

About this title

Synopsis:

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.