Synopsis
This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.
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Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
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Creating Value for Customers : Designing & Implementing a Total Corporate Strategy
Published by
John Wiley & Sons, Incorporated, New York, NY, U.S.A., 1991
ISBN 10: 0471525936
ISBN 13: 9780471525936
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Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
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Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Published by
John Wiley & Sons Inc 01.04.1991, 1991
ISBN 10: 0471525936
ISBN 13: 9780471525936
Used
Hardcover
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Condition: sehr gut - gebraucht. Gebundene Ausgabe 352 S. Sehr guter Zustand Original-Schutzumschlag Zustand: 2, sehr gut - gebraucht, Gebundene Ausgabe John Wiley & Sons Inc , 1991-04-01 352 S. , Creating Value for Customers: Designing and Implementing a Total Corporate Strategy, Band, William A. Seller Inventory # BU245510