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Synopsis
This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.
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Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Published by
John Wiley and Sons Ltd, 1991
ISBN 10: 0471525936
ISBN 13: 9780471525936
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. Designed to help businesses offer their customers value for money, this book focuses on product design, marketing, pricing, human resources and service, emphasizing a whole-company approach to customer care. Seller Inventory # 00074432393
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Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0471525936.VG
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Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Published by
John Wiley and Sons Ltd, 1991
ISBN 10: 0471525936
ISBN 13: 9780471525936
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. Designed to help businesses offer their customers value for money, this book focuses on product design, marketing, pricing, human resources and service, emphasizing a whole-company approach to customer care. Seller Inventory # CIN0471525936G
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Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471525936I3N00
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Creating Values for Customers : Designing and Implementing a Total Corporate Strategy
Published by
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471525936
ISBN 13: 9780471525936
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 67612039-6
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Creating Value for Customers : Designing & Implementing a Total Corporate Strategy
Published by
John Wiley & Sons, Incorporated, New York, NY, U.S.A., 1991
ISBN 10: 0471525936
ISBN 13: 9780471525936
Used
Hardcover
Seller: Top Notch Books, Tolar, TX, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Condition: Very Good. Dust Jacket Condition: Very Good. Jacket & boards have faint wear. Text is free from markings. Binding is sound. Size: 8vo - 7¾" - 9¾" Tall. Seller Inventory # 321089
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Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471525936. Seller Inventory # 9170238
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Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Published by
John Wiley & Sons Inc 01.04.1991, 1991
ISBN 10: 0471525936
ISBN 13: 9780471525936
Used
Hardcover
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: sehr gut - gebraucht. Gebundene Ausgabe 352 S. Sehr guter Zustand Original-Schutzumschlag Zustand: 2, sehr gut - gebraucht, Gebundene Ausgabe John Wiley & Sons Inc , 1991-04-01 352 S. , Creating Value for Customers: Designing and Implementing a Total Corporate Strategy, Band, William A. Seller Inventory # BU245510