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Creating Value for Customers: Designing and Implementing a Total Corporate Strategy - Softcover

 
9780471525936: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy

Synopsis

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.

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  • PublisherJohn Wiley & Sons
  • Publication date1991
  • ISBN 10 0471525936
  • ISBN 13 9780471525936
  • BindingPaperback
  • LanguageEnglish
  • Number of pages352

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Published by John Wiley & Sons, 1991
ISBN 10: 0471525936 ISBN 13: 9780471525936
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471525936. Seller Inventory # 9170238

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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.51. Seller Inventory # G0471525936I3N00

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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.51. Seller Inventory # G0471525936I2N00

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Condition: sehr gut - gebraucht. Gebundene Ausgabe 352 S. Sehr guter Zustand Original-Schutzumschlag Zustand: 2, sehr gut - gebraucht, Gebundene Ausgabe John Wiley & Sons Inc , 1991-04-01 352 S. , Creating Value for Customers: Designing and Implementing a Total Corporate Strategy, Band, William A. Seller Inventory # BU245510

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paperback. Condition: Very Good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged. Seller Inventory # 4BQWN8001Y18_ns

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