Creating Value from Complaints

Language: English

Published by LAP LAMBERT Academic Publishing Okt 2012, 2012

3659280151 / 9783659280153

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This item is printed on demand - Print on Demand Titel. Neuware -This book contains great insights for both the practitioners and the academicians. Complaint management has long been considered as an under-researched topic.However, the need for more rigorous research in this field has become urgent since the study of services marketing has got momentum during the last decade. The present study proposes a frame of reference for value creation from complaints that includes a holistic complaint management framework.The research uses the case study approach to investigate a service provider¿s complaint management system. The book contains an extensive review of the service recovery and complaint management literatures. The present study uses both primary and secondary data. Improvised interviewing method was used to collect primary data which is discussed in the methodology chapter.The chapter also discusses the pros and cons of the case study research bringing valuable insight to the case study researchers. The analysis section offers the readers a deeper understanding of how value can be created from complaints.Findings from the present study will hopefully enlighten the researchers on how complaints can act as a change agent in the organisationVDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 112 pp. Englisch.

Seller Inventory # 9783659280153

Title
Creating Value from Complaints
Author
Omar Nasif Abdullah
Publisher
LAP LAMBERT Academic Publishing Okt 2012
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659280151
ISBN 13
9783659280153
Item weight
185 grams
Dimensions
220x150x8 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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AbeBooks seller since January 23, 2017

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