Synopsis
This book contains great insights for both the practitioners and the academicians. Complaint management has long been considered as an under-researched topic.However, the need for more rigorous research in this field has become urgent since the study of services marketing has got momentum during the last decade. The present study proposes a frame of reference for value creation from complaints that includes a holistic complaint management framework.The research uses the case study approach to investigate a service provider’s complaint management system. The book contains an extensive review of the service recovery and complaint management literatures. The present study uses both primary and secondary data. Improvised interviewing method was used to collect primary data which is discussed in the methodology chapter.The chapter also discusses the pros and cons of the case study research bringing valuable insight to the case study researchers. The analysis section offers the readers a deeper understanding of how value can be created from complaints.Findings from the present study will hopefully enlighten the researchers on how complaints can act as a change agent in the organisation
"synopsis" may belong to another edition of this title.
About the Author
The author is a business graduate. He completed his MSc in Marketing from University of Manchester, UK. The author seeks a career in marketing communications. Strategic brand management and services marketing are the two areas of his interest. He is an avid listener of music and a great appreciator of all forms of art. The author likes to travel.
"About this title" may belong to another edition of this title.
Search results for Creating Value from Complaints: A Case Study of an...
Seller Image
Creating Value from Complaints
Published by
LAP LAMBERT Academic Publishing Okt 2012, 2012
ISBN 10: 3659280151
ISBN 13: 9783659280153
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book contains great insights for both the practitioners and the academicians. Complaint management has long been considered as an under-researched topic.However, the need for more rigorous research in this field has become urgent since the study of services marketing has got momentum during the last decade. The present study proposes a frame of reference for value creation from complaints that includes a holistic complaint management framework.The research uses the case study approach to investigate a service provider s complaint management system. The book contains an extensive review of the service recovery and complaint management literatures. The present study uses both primary and secondary data. Improvised interviewing method was used to collect primary data which is discussed in the methodology chapter.The chapter also discusses the pros and cons of the case study research bringing valuable insight to the case study researchers. The analysis section offers the readers a deeper understanding of how value can be created from complaints.Findings from the present study will hopefully enlighten the researchers on how complaints can act as a change agent in the organisation 112 pp. Englisch. Seller Inventory # 9783659280153
Stock Image
Creating Value from Complaints
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3659280151
ISBN 13: 9783659280153
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 112. Seller Inventory # 26128824394
Stock Image
Creating Value from Complaints
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3659280151
ISBN 13: 9783659280153
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand pp. 112 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Seller Inventory # 131730325
Buy New
£ 67.02
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available
Stock Image
Creating Value from Complaints
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3659280151
ISBN 13: 9783659280153
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. PRINT ON DEMAND pp. 112. Seller Inventory # 18128824384
Seller Image
Creating Value from Complaints
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659280151
ISBN 13: 9783659280153
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Abdullah Omar NasifThe author is a business graduate. He completed his MSc in Marketing from University of Manchester, UK. The author seeks a career in marketing communications. Strategic brand management and services marketing are t. Seller Inventory # 5145329
Buy New
£ 36.53
£ 42.33 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available
Seller Image
Creating Value from Complaints
Published by
LAP LAMBERT Academic Publishing Okt 2012, 2012
ISBN 10: 3659280151
ISBN 13: 9783659280153
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book contains great insights for both the practitioners and the academicians. Complaint management has long been considered as an under-researched topic.However, the need for more rigorous research in this field has become urgent since the study of services marketing has got momentum during the last decade. The present study proposes a frame of reference for value creation from complaints that includes a holistic complaint management framework.The research uses the case study approach to investigate a service provider¿s complaint management system. The book contains an extensive review of the service recovery and complaint management literatures. The present study uses both primary and secondary data. Improvised interviewing method was used to collect primary data which is discussed in the methodology chapter.The chapter also discusses the pros and cons of the case study research bringing valuable insight to the case study researchers. The analysis section offers the readers a deeper understanding of how value can be created from complaints.Findings from the present study will hopefully enlighten the researchers on how complaints can act as a change agent in the organisationVDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 112 pp. Englisch. Seller Inventory # 9783659280153
Seller Image
Creating Value from Complaints : A Case Study of an Education Service Provider
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659280151
ISBN 13: 9783659280153
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book contains great insights for both the practitioners and the academicians. Complaint management has long been considered as an under-researched topic.However, the need for more rigorous research in this field has become urgent since the study of services marketing has got momentum during the last decade. The present study proposes a frame of reference for value creation from complaints that includes a holistic complaint management framework.The research uses the case study approach to investigate a service provider s complaint management system. The book contains an extensive review of the service recovery and complaint management literatures. The present study uses both primary and secondary data. Improvised interviewing method was used to collect primary data which is discussed in the methodology chapter.The chapter also discusses the pros and cons of the case study research bringing valuable insight to the case study researchers. The analysis section offers the readers a deeper understanding of how value can be created from complaints.Findings from the present study will hopefully enlighten the researchers on how complaints can act as a change agent in the organisation. Seller Inventory # 9783659280153
Seller Image
Creating Value from Complaints | A Case Study of an Education Service Provider
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659280151
ISBN 13: 9783659280153
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Creating Value from Complaints | A Case Study of an Education Service Provider | Omar Nasif Abdullah | Taschenbuch | 112 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659280153 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106189457
Stock Image
Creating Value from Complaints: A Case Study of an Education Service Provider
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659280151
ISBN 13: 9783659280153
Used
paperback
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA80036592801516
Buy Used
£ 101
£ 25 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available