Creating New Clients: Marketing and Selling Professional Services

Paul Denvir and Cliff Ferguson and Kevin Walker

ISBN 10: 1844800857 / ISBN 13: 9781844800858

Published by Cengage Learning EMEA, 1998

About this Item

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Seller Inventory # 3904198

Bibliographic Details

• Title: Creating New Clients: Marketing and Selling Professional Services
• Publisher: Cengage Learning EMEA
• Publication Date: 1998
• Language: English
• ISBN 10: 1844800857
• ISBN 13: 9781844800858
• Binding: Paperback
• Condition: Used; Very Good

About this title

Synopsis

This manual aims to teach managers how to get the best results when dealing with potential new clients.

From the Publisher

Accountants, Lawyers and engineers rarely enter their professions with a secret desire to become salespeople. Over time, however, they can become less involved in the technical aspects of their work and more involved in managing client relationships. Before long, the professional has a responsibility for income generation and then, almost imperceptibly, for bringing in new clients. Nowadays, in many firms, if a person cannot bring in quality work from new clients, his or her career prospects will be severely limited.