Creating New Clients: Marketing and Selling Professional Services

Paul Denvir; Cliff Ferguson; Kevin Walker

 
9781844800858: Creating New Clients: Marketing and Selling Professional Services

Synopsis

This manual aims to teach managers how to get the best results when dealing with potential new clients.

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From the Publisher

Accountants, Lawyers and engineers rarely enter their professions with a secret desire to become salespeople. Over time, however, they can become less involved in the technical aspects of their work and more involved in managing client relationships. Before long, the professional has a responsibility for income generation and then, almost imperceptibly, for bringing in new clients. Nowadays, in many firms, if a person cannot bring in quality work from new clients, his or her career prospects will be severely limited.

From the Author

Creating New Clients has been written to help professionals generate more work for their organisations. Clearly and concisely, it outlines the skills required for maximum success in marketing and selling the professional service firm.

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