Creating Effective Marketing Communications (Marketing in Action S.)

Yadin, Daniel

ISBN 10: 0749412089 / ISBN 13: 9780749412081

Published by Kogan Page Ltd, 1998

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # wbs3463577297

Bibliographic Details

• Title: Creating Effective Marketing Communications (Marketing in Action S.)
• Publisher: Kogan Page Ltd
• Publication Date: 1998
• Language: English
• ISBN 10: 0749412089
• ISBN 13: 9780749412081
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, prepare press releases, design techniques, write for different media and assess creative work.