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Synopsis
Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, prepare press releases, design techniques, write for different media and assess creative work.
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- PublisherKogan Page Ltd
- Publication date1994
- ISBN 10 0749412089
- ISBN 13 9780749412081
- BindingHardcover
- LanguageEnglish
- Number of pages128
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Creating Effective Marketing Communications (Marketing in Action S.)
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs3463577297
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