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Bibliographic Details

Title: The Copy Workshop Workbook
Publisher: Copy Workshop
Publication Date: 2002
Language: English
ISBN 10: 1887229124
ISBN 13: 9781887229128
Binding: Soft cover
Edition: 3rd Edition
Condition: good

About this title

Synopsis

WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.

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