Content Strategy: Connecting the Dots Between Business, Brand, and Benefits
Language: English
Published by XML Press, 2012
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
£ 5.04
Quantity: 1 available
Add to basketItem description from seller
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
Seller Inventory # 00100084840
- Title
- Content Strategy: Connecting the Dots Between Business, Brand, and Benefits
- Author
- Rahel Anne Bailie
- Publisher
- XML Press
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1937434168
- ISBN 13
- 9781937434168
"Synopsis" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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