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Synopsis
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
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- PublisherXML Press
- Publication date2012
- ISBN 10 1937434168
- ISBN 13 9781937434168
- BindingPaperback
- LanguageEnglish
- Number of pages306
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Content Strategy: Connecting the Dots Between Business, Brand, and Benefits
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