- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 17.37
Quantity: 2 available
Add to basketItem description from seller
Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary.…
Seller Inventory # LU-9781907794872
- Title
- The Content Revolution
- Author
- Mark Masters
- Publisher
- LID Publishing, GB
- Publication year
- 2015
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1907794875
- ISBN 13
- 9781907794872
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Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 15 business days | 10 to 15 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
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