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Content Revolution: Communicate What You Stand For by Telling a Better Story: Telling a Better Story to Differentiate from the Competition - Softcover
Synopsis
Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary.
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About the Author
Mark Masters is the owner of content marketing consultancy, The ID Group. He is a believer for businesses to own their audience, create more meaningful content and stand for something compelling. His focus is for businesses to embrace an owned media mindset and create, curate and distribute within the channels that they have complete control of. He is the co-presenter of the twice weekly podcast Marketing Homebrew and co-curates the Once Upon A Time storytelling event. His ongoing project, Talking Content Marketing brings together interviews with marketers who are making their mark during this decade.
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Content Revolution: Communicate What You Stand For by Telling a Better Story: Telling a Better Story to Differentiate from the Competition
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Content Revolution: Communicate What You Stand For by Telling a Better Story: Telling a Better Story to Differentiate from the Competition
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LID Publishing, United Kingdom, London, 2015
ISBN 10: 1907794875
ISBN 13: 9781907794872
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Paperback. Condition: Very Good. Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007460972
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Paperback. Condition: Very Good. Content Revolution: Communicate What You Stand For by Telling a Better Story: Telling a Better Story to Differentiate from the Competition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781907794872
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Paperback. Condition: New. Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary. Seller Inventory # LU-9781907794872
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Condition: New. How to get ahead of the business curve and by launching a content marketing strategy for your competitive advantage. Num Pages: 256 pages, Diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 15. Weight in Grams: 260. . 2015. paperback. . . . . Seller Inventory # 9781907794872
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