Content Revolution: Communicate What You Stand For by Telling a Better Story: Telling a Better Story to Differentiate from the Competition
Language: English
Published by LID Publishing, United Kingdom, London, 2015
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
£ 4.98
Quantity: 4 available
Add to basketItem description from seller
Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…
Seller Inventory # GOR007460972
- Title
- Content Revolution: Communicate What You Stand For by Telling a Better Story: Telling a Better Story to Differentiate from the Competition
- Author
- Mark Masters
- Publisher
- LID Publishing, United Kingdom, London
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1907794875
- ISBN 13
- 9781907794872
- Item weight
- 259 grams
- Dimensions
- 138.0 x 216.0
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WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 12 business days | 5 to 9 business days |
|---|---|---|
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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…
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