Consumer Data Research. This item is unavailable.
Language: English
Published by UCL Press, 2018
- Softcover
- Used
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Condition: Used - As new
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Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
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- Title
- Consumer Data Research
- Author
- Paul A. Longley
- Publisher
- UCL Press
- Publication year
- 2018
- Condition
- Like New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1787353893
- ISBN 13
- 9781787353893
- Item weight
- 600 grams
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart meter readings - account for most of the data collected about citizens today. This book provides the first consolidated statement of the enormous potential of consumer data research.
"Synopsis" may belong to another edition of this title.
About the Author
Alex Singleton is Professor of Geographic Information Science at the University of Liverpool and Deputy Director of the ESRC Consumer Data Research Centre. His research explores how the complexities of individual behaviours manifest spatially and the ways in which they can be represented and understood though a framework of geographic data science.
James Cheshire is a Senior Lecturer in Quantitative Human Geography at UCL and Deputy Director of the ESRC Consumer Data Research Centre. His research focuses on the analysis and visualisation of new forms of geographically referenced population data for social science
"About the title" may belong to another edition of this title.