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Consumer Data Research ISBN 13: 9781787353893

Consumer Data Research - Softcover

 
9781787353893: Consumer Data Research
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ISBN 10: 1787353893 ISBN 13: 9781787353893
Publisher: UCL Press, 2018
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Published by UCL Press (2018)
ISBN 10: 1787353893 ISBN 13: 9781787353893
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Published by UCL Press (2018)
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Published by UCL Press (2018)
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Paul A. Longley
Published by UCL Press (2018)
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Book Description Paperback. Condition: new. Paperback. Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart meter readings - account for most of the data collected about citizens today. This book provides the first consolidated statement of the enormous potential of consumer data research. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781787353893

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