Consumer Behaviour: European Perspective: A European Perspective

Michael R. Solomon, Gary Bamossy, Prof Søren Askegaard

ISBN 10: 0137519834 / ISBN 13: 9780137519835

Published by Financial Times/ Prentice Hall 07/09/1998, 1998

About this Item

Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Seller Inventory # 6545-9780137519835

Bibliographic Details

• Title: Consumer Behaviour: European Perspective: A European Perspective
• Publisher: Financial Times/ Prentice Hall 07/09/1998
• Publication Date: 1998
• Language: English
• ISBN 10: 0137519834
• ISBN 13: 9780137519835
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%).

The five-part `wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V).


Instructor's Manual (0-13-759598-0).
Test Item File (0-13-751991-5).
Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0).
Summary bullets, case problem debriefs, field problem ideas, teaching hints, and
multiple-choice, true/false and short answer questions.
OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0).
All text figures and tables.
Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2).
Bullet-point lecture notes and all text figures and tables.
European Website Support.
PHLIP site (Solomon US 4/e, 1999).

Review

'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels'

Professor Gordon R.Foxall

University of Wales

'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.'

Dr Suzanne C.Beckmann

Copenhagen Business School