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Consumer Behaviour: European Perspective - Softcover

 
9780137519835: Consumer Behaviour: European Perspective

Synopsis

Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%).

The five-part `wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V).


Instructor's Manual (0-13-759598-0).
Test Item File (0-13-751991-5).
Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0).
Summary bullets, case problem debriefs, field problem ideas, teaching hints, and
multiple-choice, true/false and short answer questions.
OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0).
All text figures and tables.
Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2).
Bullet-point lecture notes and all text figures and tables.
European Website Support.
PHLIP site (Solomon US 4/e, 1999).

"synopsis" may belong to another edition of this title.

Review

'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels'

Professor Gordon R.Foxall

University of Wales

'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.'

Dr Suzanne C.Beckmann

Copenhagen Business School

From the Back Cover

Consumer Behaviour

Third European Enhanced Media Edition

 

New and exclusive to this Enhanced Media Edition:

 

  • Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
  • Quick tests throughout each chapter to enhance and test your knowledge
  • Find out what kind of consumer you are by taking self-assessment quizzes.

 

Follow these three steps to get the most out of this Enhanced Media Edition:

 

    1. Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
    2. Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
    3. Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-study guide

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- And much more!

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Askegaard, Prof S?ren
Published by Financial Times/ Prentice Hall, 1998
ISBN 10: 0137519834 ISBN 13: 9780137519835
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780137519835

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Paperback. Condition: Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780137519835

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Solomon, M. et al
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Seller Inventory # 8848570

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Solomon, M. R.; Bamossy, G.; Askegaard, S.
Published by Financial Times/ Prentice Hall, 1999
ISBN 10: 0137519834 ISBN 13: 9780137519835
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Published by Financial Times/ Prentice Hall, 1999
ISBN 10: 0137519834 ISBN 13: 9780137519835
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Seller Inventory # 9303599

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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Seller Inventory # 8848569

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Michael R. Solomon, Gary Bamossy et Prof Søren Askegaard
Published by Financial Times/ Prentice Hall, 1999
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-366-368

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