Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%).
The five-part `wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V).
Instructor's Manual (0-13-759598-0).
Test Item File (0-13-751991-5).
Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0).
Summary bullets, case problem debriefs, field problem ideas, teaching hints, and
multiple-choice, true/false and short answer questions.
OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0).
All text figures and tables.
Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2).
Bullet-point lecture notes and all text figures and tables.
European Website Support.
PHLIP site (Solomon US 4/e, 1999).
"synopsis" may belong to another edition of this title.
'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels'
Professor Gordon R.Foxall
University of Wales
'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.'
Dr Suzanne C.Beckmann
Copenhagen Business SchoolFrom the Back Cover:
Third European Enhanced Media Edition
New and exclusive to this Enhanced Media Edition:
Follow these three steps to get the most out of this Enhanced Media Edition:
- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses
- Enhance your revision with the interactive e-study guide
- Use the online Glossary and Flashcards to check and test your understanding of the key terms
- And much more!
"About this title" may belong to another edition of this title.
Book Description Book Condition: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-190516-8489
Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHAK8489
Book Description Prentice-Hall. Book Condition: New. pp. 608. Bookseller Inventory # 7583344
Book Description FINANCIAL TIMES/ PRENTICE HALL, 1998. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-134-43-2233102