Consumer Behaviour in Department Stores. This item is unavailable.
Language: English
Published by LAP LAMBERT Academic Publishing, 2026
- Softcover
- New
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Softcover
Condition: New
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- Title
- Consumer Behaviour in Department Stores
- Author
- A Sri Hari Prasath
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2026
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 6209764711
- ISBN 13
- 9786209764714
- Item weight
- 150 grams
A study on consumer buying behavior in Coimbatore's departmental stores reveals that visual merchandising, product variety, and quality significantly impact buying behavior. Factors like price, brand reputation, and sales promotions also play a crucial role. Consumers prioritize convenience, ambience, and customer service, while demographics like age, income, and occupation influence shopping patterns
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