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Consumer Behaviour in Department Stores: A Study of Consumer Buying Behaviour in Department Stores in Coimbatore District - Softcover

Prasath, A. Sri Hari; Banu, S. Shajitha

 
9786209764714: Consumer Behaviour in Department Stores: A Study of Consumer Buying Behaviour in Department Stores in Coimbatore District

Synopsis

A study on consumer buying behavior in Coimbatore's departmental stores reveals that visual merchandising, product variety, and quality significantly impact buying behavior. Factors like price, brand reputation, and sales promotions also play a crucial role. Consumers prioritize convenience, ambience, and customer service, while demographics like age, income, and occupation influence shopping patterns

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