Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Loudon, David L.; Della Bitta, Albert J.

ISBN 10: 0070387672 / ISBN 13: 9780070387676

Published by McGraw-Hill College, 1993

About this Item

The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.

Seller Inventory # BSM.GG70

Bibliographic Details

• Title: Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
• Publisher: McGraw-Hill College
• Publication Date: 1993
• Language: English
• ISBN 10: 0070387672
• ISBN 13: 9780070387676
• Binding: Hardcover
• Condition: acceptable

About this title

Synopsis

This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.

About the Authors

Northeast Louisiana University

University of Rhode Island-Kingston