Synopsis
This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.
"synopsis" may belong to another edition of this title.
About the Authors
Northeast Louisiana University
University of Rhode Island-Kingston
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Consumer Behavior: Concepts and Applications (McGraw-Hill...
Stock Image
Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0001414216
Stock Image
Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070387672I3N00
Stock Image
Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070387672I3N10
Stock Image
Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070387672I4N00
Seller Image
Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Seller Inventory # BSM.GG70
Stock Image
Consumer Behavior : Concepts and Applications
Published by
McGraw-Hill Companies, The, 1992
ISBN 10: 0070387672
ISBN 13: 9780070387676
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 49876488-20
Stock Image
Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780070387676. Seller Inventory # 8825399
Stock Image
Consumer Behavior: Concepts and Applications (Mcgraw-Hill Series in Marketing)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780070387676. Seller Inventory # 8490007