Consumer Behavior: Building Marketing Strategy, 12th Edition
Del I. Hawkins; David L. Mothersbaugh
Language: English
Published by McGraw-Hill/Irwin, 2012
- Hardcover
- Used
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- Title
- Consumer Behavior: Building Marketing Strategy, 12th Edition
- Author
- Del I. Hawkins; David L. Mothersbaugh
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2012
- Condition
- Fair
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0073530042
- ISBN 13
- 9780073530048
- Item weight
- 56 ounces
- Dimensions
- 10x8x1
"Synopsis" may belong to another edition of this title.
About the Author
David L. Mothersbaugh, Ph.D., is Professor andRobert C. Morrow Faculty Fellow at The University of Alabama, where he hasserved as a faculty member or administrator for 24 years. David'steaching and research are in the areas of consumer behavior, advertising,services marketing, and marketing strategy. David has published some 25refereed journal articles and conference proceedings, has won a number ofresearch excellence awards, and has served on 17 dissertation committees. His teaching has earned him numerous awards at the undergraduate and executiveeducation level. He is currently the Associate Dean for Undergraduate andInternational Programs at the Culverhouse College of Business where he overseesthe development and deployment of various student engagement and successinitiatives focusing on high-impact practices. David's prioradministrative roles at UA have also involved student-focused programdevelopment and include Marketing Department Head, Acting Director of Global Business,and Founding Director of the UA Services Marketing Program. Del I. Hawkins, Ph.D., is Emeritus Professor ofMarketing at the University of Oregon. Del is a specialist in the areasof marketing strategy, entrepreneurship, and consumer behavior. He has beeninvolved extensively in global executive management training, has taughtextensively around the world including Japan, Germany, and Grenada, and has wonthe outstanding MBA teaching award at Oregon several times. Delsresearch has been published in many prestigious marketing journals and heauthored two other textbooks in marketing research and research methods. Del has served in many high-level administrative roles at Oregon includingAssociate and Acting Dean of the Lundquist College of Business at theUniversity of Oregon. Susan Bardi Kleiser, Ph.D., is Professor ofProfessional Practice in Marketing at Texas Christian University, where she hasserved as a faculty member for 14 years. Susans teachingand research interests include consumer decision making, marketing research andanalytics, product and brand management, ethics and social media, as well as internationalmarketing. Her research has beenpublished in numerous scholarly journals and conference proceedings inmarketing, business and psychology. Susans teaching portfolio, for which shehas won a top teaching award, encompasses a wide variety of courses including internationalexperiences in Europe and thesis advising. Susan has led and served on many committeesfor TCU and the Neeley School of Business, and actively serves in the communityat large.
University Of Oregon
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