Consumer Behavior: Building Marketing Strategy

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9780073530048: Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

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Hawkins, Delbert I; Mothersbaugh, David L; Best, Roger J
ISBN 10: 0073530042 ISBN 13: 9780073530048
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Book Description Soft cover. Book Condition: New. International Edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We also ship to PO Box addresses. International Edition Textbooks may bear a label ÔNot for sale in the U.S. or CanadaÕ etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # GBDUSA0221

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Hawkins, Delbert I; Mothersbaugh, David L; Best, Roger J
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Hawkins, Delbert I; Mothersbaugh, David L; Best, Roger J
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