Consumer Behavior (3rd Edition) (Thirteenth Five-Year Planning Textbook for General Higher Education Economics and Management Majors)(Chinese Edition)

Language: Chinese

Published by Tsinghua University Press

7302557225 / 9787302557227

  • Softcover
  • New
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Softcover

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Language:Chinese.Paperback. Pub Date: 2020-08-01 Pages: 276 Publisher: Tsinghua University Press consumer behavior research is occupying an increasingly important core position in the marketing theory system.?Consumer Behavior (3rd Edition) extensively draws on the latest results of consumer behavior research at home and abroad. combined with a large number of business examples. expounds the theory of consumer behavior in simple and simple terms. and influences consumer decision-making and co.

Seller Inventory # NS010812

Title
Consumer Behavior (3rd Edition) (Thirteenth Five-Year Planning Textbook for General Higher Education Economics and Management Majors)(Chinese Edition)
Author
CAO XU PING . ZHANG LI YUAN . TANG JUAN . HUANG XIANG MENG
Publisher
Tsinghua University Press
Condition
New
Binding
paperback
Language
Chinese
ISBN 10
7302557225
ISBN 13
9787302557227

liu xing

Nanjing, JS, China

5-star seller

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