The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Review

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

"About this title" may belong to another edition of this title.

Store Description

50+ Million Books in stock & ready to ship! Excellent Prices, Service & Selection.

Visit Seller's Storefront

Seller's business information

Sale & Shipping Terms

Terms of Sale

When you see an item on our listing, it means we have it available in one of our warehouses right here right now, ready for same day or next day processing of your order. Over 50+ Million books in stock & ready to ship same day. Customer Service is a top priority for us, we want every customer to be 100% satisfied. We offer the world's largest selection of books, music and video. Maintaining an accurate inventory of more than 50+ Million items, we are able to ship your order the same day it is r...

More Information

Right of cancellation

Shipping Terms

SUPER FAST SHIPPING!

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	1 to 3 business days	1 to 3 business days
First item	� 6.66	� 14.82

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.