Items related to Conjoint Measurement: Methods and Applications
Synopsis
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
"synopsis" may belong to another edition of this title.
Review
From the reviews:
"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)
Synopsis
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
"About this title" may belong to another edition of this title.
Search results for Conjoint Measurement: Methods and Applications
Seller Image
Conjoint Measurement : Methods and Applications
Published by
Springer Berlin Heidelberg, Berlin, Heidelberg, 2007
ISBN 10: 3540714030
ISBN 13: 9783540714033
Used
Hardcover
Seller: Gebrauchtbücherlogistik H.J. Lauterbach, Gummersbach, NRW, Germany
Seller rating 5 out of 5 stars
Hardcover. Condition: Gut. 4th ed. 2007. 24cm VII.; 373. Hardcover. Zustand: Sehr Gut min. gebräunt (Innen); Besitzerstempel; Einband Außen hat geringe Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Schutzumschlag fehlt, oder es gibt keinen; Topgepflegtes-Archivex.; * Die Photos sind original von uns erstellt worden, u.a. erkennbar an einem kleinen weißen Stück Papier im oberen Schnitt. Ab und an verwenden Suchmaschinen Verlagsphotos, bei den Portalen selbst, werden aber nur unsere Originalphotos gezeigt. Seller Inventory # 853769
Quantity: 1 available
Stock Image
Conjoint Measurement: Methods and Applications
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 4th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 3540714030-8-1
Quantity: 1 available
Stock Image
Conjoint Measurement: Methods and Applications
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-3540714030
Quantity: 1 available
Stock Image
Conjoint Measurement: Methods and Applications
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # SL-3540714030
Quantity: 1 available
Stock Image
Conjoint Measurement: Methods and Applications
Seller: Best Price, Torrance, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. SUPER FAST SHIPPING. Seller Inventory # 9783540714033
Quantity: 2 available
Seller Image
Conjoint Measurement : Methods and Applications
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 5266201-n
Quantity: 15 available
Stock Image
Conjoint Measurement: Methods and Applications
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar3113020175480
Quantity: Over 20 available
Stock Image
Conjoint Measurement (Hardcover)
Published by
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Berlin, 2007
ISBN 10: 3540714030
ISBN 13: 9783540714033
New
Hardcover
Seller: Grand Eagle Retail, Mason, OH, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results. Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783540714033
Quantity: 1 available
Stock Image
Conjoint Measurement: Methods and Applications
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9783540714033_new
Quantity: Over 20 available
Seller Image
Conjoint Measurement : Methods and Applications
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 5266201
Quantity: 15 available