This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

From the Back Cover:

Highlights of the ninth edition:

New section of Internet Research Cases and end of chapter experiential exercises for researching and analyzing companies.

Five of the mini-cases are included in the book.

eBay
Hershey Foods
AirTran
Tyson Foods
Eli Lilly

Five additional mini-cases are on the companion website at www.prenhall.com/wheelen

Southwest Airlines
Stryker
Heinz
Williams-Sonoma
Pfizer

"About this title" may belong to another edition of this title.

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Concepts in Strategic Management and Business Policy, Ninth Edition

Thomas L. Wheelen; J. David Hunger

Used - Soft cover

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