Competitive Strategies | Managing the Present, Imagining the Future. This item is unavailable.
Language: English
Published by Palgrave Macmillan, 2012
- Softcover
- New
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Competitive Strategies | Managing the Present, Imagining the Future | E. Valdani (u. a.) | Taschenbuch | xvi | Englisch | 2012 | Palgrave Macmillan | EAN 9781349337279 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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- Title
- Competitive Strategies | Managing the Present, Imagining the Future
- Author
- E. Valdani (u. a.)
- Publisher
- Palgrave Macmillan
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1349337277
- ISBN 13
- 9781349337279
- Item weight
- 340 grams
- Dimensions
- 216 x 140 x 15 mm
- Seller catalogs
- Bücher
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
"Synopsis" may belong to another edition of this title.
About the Author
Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.
"About the title" may belong to another edition of this title.
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