Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) - Softcover

Valdani, E.; Arbore, A.

 
9781349337279: Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
Softcover
ISBN 10: 1349337277 ISBN 13: 9781349337279
Publisher: Palgrave Macmillan, 2012

Synopsis

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

"synopsis" may belong to another edition of this title.

About the Author

Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.

"About this title" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2012
Language
English
ISBN 10 
1349337277
ISBN 13 
9781349337279
Binding
Paperback
Edition number
1
Number of pages
288

Other Popular Editions of the Same Title

9780230301641: Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)

Featured Edition

ISBN 10:  0230301649 ISBN 13:  9780230301641
Publisher: Palgrave Macmillan, 2012
Hardcover