Cognitive Decision Processes Making

Francesca Gori

ISBN 10: 365950341X / ISBN 13: 9783659503412

Published by LAP Lambert Academic Publishing Apr 2014, 2014

About this Item

Neuware -'The most important thing is to forecast where consumers are moving, and be confront of them'. According to Kustler, the peculiar characteristics of a business are not sufficient to reach success. Therefore, the starting condition for an efficient marketing is the knowledge of the rules that individuals use in decisions concerning purchase. My work aims to show how the study of decision processes in purchasing offers relevant applicable possibilities in the marketing field, since it provides useful elements in developing efficient client-centered solutions.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Seller Inventory # 9783659503412

Bibliographic Details

• Title: Cognitive Decision Processes Making
• Publisher: LAP Lambert Academic Publishing Apr 2014
• Publication Date: 2014
• Language: English
• ISBN 10: 365950341X
• ISBN 13: 9783659503412
• Binding: Taschenbuch
• Condition: Neu

About this title

Synopsis

“The most important thing is to forecast where consumers are moving, and be confront of them”. According to Kustler, the peculiar characteristics of a business are not sufficient to reach success. Therefore, the starting condition for an efficient marketing is the knowledge of the rules that individuals use in decisions concerning purchase. My work aims to show how the study of decision processes in purchasing offers relevant applicable possibilities in the marketing field, since it provides useful elements in developing efficient client-centered solutions.

About the Author

Francesca Gori was born in Italy, after getting her degree at the university Roma Tre, she decide to deepen her studies in an area inherent the psychology, so she gets a second degree in Psychology of work at the Università Europea di Roma. After this she starts the MBA at the same time she work for TEDX. Today Francesca works at the University.