City and Enterprise: Corporate Community Involvement in European and US Cities: Corporate Community Involvement in European and US Cities

Braun, Erik; Van De Berg, Leo

ISBN 10: 1138711454 / ISBN 13: 9781138711457

Published by Routledge, 2017

Seller Inventory # 384294538

Synopsis:

This title was first published in 2003. While in the past, corporate community involvement was mainly considered a form of philanthropy, nowadays the argument is gaining credit that corporate community involvement is not only a matter of ethics, but also of self-interest. As companies recognize their interest in the welfare of the city, they may become inclined to invest in some way in that city's welfare. Assuming that the interests of public and private stakeholders tend to converge as companies become aware of their interest in an attractive environment, then corporate community involvement may bring along a new type of public-private partnership, as an instrument of urban regeneration. Bringing together comparative case studies from Amsterdam, Chicago, Leeds, London, Munich, New York, Seattle, St. Louis and The Hague, this considers the potential implications of corporate community involvement for the sustainable development of cities and the creation of cross-sector partnerships. It analyses the involvement of companies in urban challenges in the fields of education, employment, safety, affordable housing and the living environment. It also looks at the efforts made to establish strategic partnership between "enlightened" corporations and public authorities. The book reveals that "pro-active" firms attach much value to investments in their "urban environment" as part of their corporate strategy. But it also shows that cities do not yet take full advantage of these arising opportunities.

About the Author: Erik Braun, Leo Van de Berg, Alexander Otgaar, all of the European Institute for Comparative Urban Research, Erasmus University Rotterdam.

Bibliographic Details

Title: City and Enterprise: Corporate Community ...
Publisher: Routledge
Publication Date: 2017
Binding: Hardcover
Condition: New