Celebrity, Convergence and Transformation (Key Issues in Marketing Management)
Language: English
Published by Routledge, 2019
- Softcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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- Title
- Celebrity, Convergence and Transformation (Key Issues in Marketing Management)
- Publisher
- Routledge
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0367230860
- ISBN 13
- 9780367230869
- Series
- Book 11 of 23: Key Issues in Marketing Management
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
"Synopsis" may belong to another edition of this title.
About the Author
Douglas Brownlie is Professor of Marketing and Consumer Culture in the School of Business, University of Dundee, UK.
Paul Hewer is a Reader in the Department of Marketing at Strathclyde University, Glasgow, UK.
Finola Kerrigan is a Reader in Marketing and Consumption at the University of Birmingham, UK.
"About the title" may belong to another edition of this title.
Kennys Bookstore
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