Celebrity, Convergence and Transformation (Key Issues in Marketing Management) - Softcover

Softcover

ISBN 10: 0367230860 ISBN 13: 9780367230869

Publisher: Routledge, 2019

Synopsis

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

About this title

About the Author

Douglas Brownlie is Professor of Marketing and Consumer Culture in the School of Business, University of Dundee, UK.

Paul Hewer is a Reader in the Department of Marketing at Strathclyde University, Glasgow, UK.

Finola Kerrigan is a Reader in Marketing and Consumption at the University of Birmingham, UK.

Edition details

• Publisher: Routledge
• Publication date: 2019
• Language: English
• ISBN 10: 0367230860
• ISBN 13: 9780367230869
• Binding: Paperback
• Edition number: 1
• Number of pages: 276
• Editor: Brownlie Douglas