Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with WOO Marketing

Jonathan Peters

ISBN 10: 1482914409 / ISBN 13: 9781482914405

Published by Made for Success, Inc. and Blackstone Audio, Inc., UNITED STATES, 2013

About this Item

4 BRAND NEW AUDIO CDs. NEW CDS SEALED in the shrink wrap. Just a bit of shelf wear. Enjoy this NEW AUDIO CD performance GIFT QUALITY for your home and library. Seller Inventory # 092320176814191

Bibliographic Details

Title: Cavemen Can't Market: Attracting, Conversing...

Publisher: Made for Success, Inc. and Blackstone Audio, Inc., UNITED STATES

Publication Date: 2013

Binding: AUDIO CD

Condition: Very Good

About this title

Synopsis:

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had apersuasive message, we could wear prospective customers down until they bought. But we are no longer in chargethey are. That is why we must switch from the "Caveman Way" to the "WOO Way." Rather than hitting customers over the head with ad after ad, begin a relationship with them. In essence, court them. This marketing system has three stages:attraction, conversation, and relationship. Marketers must understand all three to be successful in the new marketing era. Those who don't will be as obsolete as a caveman.

About the Author:

Let’s be honest. You are reading this to find a reason NOT to purchase my book. If you really wanted to get to know me, you’d visit my website, JonathanPetersPhD.com, or connect with me on social media. So let’s get this over with... Jonathan Peters, PhD is a recognized expert in persuasive communication. He has studied how words compel people and create relationships between clients and organizations. He travels the world working with organizations and audiences to identify their clients, communicate with those clients, and encourage them to build loyal relationships. Dr. Peters has a doctorate degree from the Union Institute and University, and is currently an adjunct professor at the University of Nevada Las Vegas. He is an international speaker, WOOing audiences from Melbourne, Australia to Augusta, Maine. He speaks close to 200 times a year. Are you now ready to read the reviews looking for more reasons not to buy? Or can we get this over with and process your credit card?