Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers With Woo Marketing

Peters, Jonathan, Ph.D.

ISBN 10: 1482914409 ISBN 13: 9781482914405

Publisher: Blackstone Pub, 2013

Synopsis

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.But we are no longer in charge-they are.That is why we must change our marketing concept from the Caveman Way to the WOO Way. A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.Cavemen Can't MarketĀ uses the analogy of a suitor courting, or WOOing, an intended until she not only becomes a customer but moves through stages of commitments until she is loyal, to the point of making the suitor part of her identity. In the end, she will market for the suitor, sharing her newfound joy with her friends.Inside this analogy there are three stages of marketing: 1. Attraction, 2. Conversation, and 3. Relationship.Marketers must understand these stages, as well as the pitfalls within them, to be successful in the new marketing era. Those who don't will be as obsolete as a caveman.

About this title

About the Author

Let’s be honest. You are reading this to find a reason NOT to purchase my book. If you really wanted to get to know me, you’d visit my website, JonathanPetersPhD.com, or connect with me on social media. So let’s get this over with... Jonathan Peters, PhD is a recognized expert in persuasive communication. He has studied how words compel people and create relationships between clients and organizations. He travels the world working with organizations and audiences to identify their clients, communicate with those clients, and encourage them to build loyal relationships. Dr. Peters has a doctorate degree from the Union Institute and University, and is currently an adjunct professor at the University of Nevada Las Vegas. He is an international speaker, WOOing audiences from Melbourne, Australia to Augusta, Maine. He speaks close to 200 times a year. Are you now ready to read the reviews looking for more reasons not to buy? Or can we get this over with and process your credit card?

Edition details

• Publisher: Blackstone Pub
• Publication date: 2013
• Language: English
• ISBN 10: 1482914409
• ISBN 13: 9781482914405
• Binding: Audio CD