Business Policy and Strategy: The Art of Competition

Chatfield, Chris

ISBN 10: 0849383242 / ISBN 13: 9780849383243

Published by Auerbach Publications, 2007

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0849383242I2N00

Synopsis:

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment. Features

About the Author: Cheryl Van Deusen (University of North Florida, Jacksonville, USA) (Edited by) , Steven Williamson (University of North Florida, Jacksonville, USA) (Edited by) , Harold C. Babson (Columbus State Community College, Ohio, USA)

Bibliographic Details

Title: Business Policy and Strategy: The Art of ...
Publisher: Auerbach Publications
Publication Date: 2007
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket