Business Policy and Strategy: The Art of Competition - Hardcover

Chatfield, Chris

Hardcover

ISBN 10: 0849383242 ISBN 13: 9780849383243

Publisher: Auerbach Publications, 1995

Synopsis

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial.

By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives.

Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.

Features

About this title

Synopsis:

By analyzing functions such as marketing, production, operations, and finance, "Business Policy and Strategy: The Art of Competition" demonstrates how to formulate, implement, and evaluate corporate strategy. This seventh edition reviews basic and alternative strategy policies and illustrates concepts through a case study. It supplies a decision-making tool for identifying strategic problems.

About this edition

• Publisher: Auerbach Publications
• Publication date: 1995
• ISBN 10: 0849383242
• ISBN 13: 9780849383243
• Binding: Hardcover
• Number of pages: 262
• Editor: Van Deusen Cheryl, Williamson Steven, Babson Harold C.