Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Joseph R Dominick

ISBN 10: 0072493836 / ISBN 13: 9780072493832

Published by McGraw-Hill Humanities/Social Sciences/Languages, 2003

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.85. Seller Inventory # G0072493836I3N00

Synopsis:

Broadcasting, Cable, the Internet and beyond : An Introduction to Modern Electronic Media with Powerweb

From the Publisher:

Streamlined. The new edition has been reduced from 19 to 14 chapters. Also the text is 100 pages less.
-New Chapter!Chapter 7 'The Advertising Marketplace' has been added to broaden topic coverage.

-New Chapter! Chapter 6 'Internet and New Media' has been added to cover more on new technologies and the Internet.

-Chapter 1 has now merged with the preface.

-Moved from 3 to 2 regulatory chapters.

-Moved from 2 to 1 ratings chapter.

-Chapter 9 'Corporate and Organizational Video Today' is now found on the Internet.

-Chapter 4 'Audio Technology' and Chapter 5 'Video Technology' are now merged.

-Chapter 15 'TV News Programming' and Chapter 16 'TV Entertainment Programming' are now merged into one chapter titled 'TV Programming'

-New Website! The new website provides a study guide, information on how to do research on the Web, news updates, and a super-site linking students to media sites.

-The boxes in the new edition have been divided into 4 box themes for easier reading: Issues, Events, Profile, and Ethics.

Bibliographic Details

Title: Broadcasting, Cable, the Internet and Beyond...
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Publication Date: 2003
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Edition: 5th or later Edition