Broadcasting, Cable, Internet, beyond - Softcover

Dominick

Softcover

ISBN 10: 0072493836 ISBN 13: 9780072493832

Publisher: McGraw Hill Higher Education, 2003

Synopsis

Broadcasting, Cable, the Internet and beyond : An Introduction to Modern Electronic Media with Powerweb

About this title

From the Publisher

Streamlined. The new edition has been reduced from 19 to 14 chapters. Also the text is 100 pages less.
-New Chapter!Chapter 7 'The Advertising Marketplace' has been added to broaden topic coverage.

-New Chapter! Chapter 6 'Internet and New Media' has been added to cover more on new technologies and the Internet.

-Chapter 1 has now merged with the preface.

-Moved from 3 to 2 regulatory chapters.

-Moved from 2 to 1 ratings chapter.

-Chapter 9 'Corporate and Organizational Video Today' is now found on the Internet.

-Chapter 4 'Audio Technology' and Chapter 5 'Video Technology' are now merged.

-Chapter 15 'TV News Programming' and Chapter 16 'TV Entertainment Programming' are now merged into one chapter titled 'TV Programming'

-New Website! The new website provides a study guide, information on how to do research on the Web, news updates, and a super-site linking students to media sites.

-The boxes in the new edition have been divided into 4 box themes for easier reading: Issues, Events, Profile, and Ethics.

About the Author

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Barry L. Sherman (deceased) was the Lambdin Kay Professor and Director of the George Foster Peabody Awards at the Grady College of Journalism and Mass Communication, University of Georgia. Chairman of the Department and Associate Director of the Peabody Awards from 1986 to 1991, he was founding Director of the Dowden Center for Telecommunication Studies. In 1995, he was named Frank Stanton Fellow by the International Radio & Television Society in recognition of “outstanding contributions to electronic media education.” He has also been a Fellow at the National Cable Television Center and Museum in Denver and the Freedom Forum Media Studies Center in New York. A graduate of Queens College, the City University of New York (B.A.., 1974; M.A., 1975), and Penn State (Ph.D., 1979) Dr. Sherman taught and conducted research in the areas of broadcast and cable management and audience behavior. His research and consulting clients have included CapCities/ABC, The Canadian Broadcasting Company, the National Association of broadcasters, Paragon, among others. He writings have appeared in a variety of professional and trade publications, including Journal of Communication, Journal of Broadcasting and Electronic Media, Communication Education, Journalism Quarterly, and Channels. s.

Fitz J. Messere is Associate Professor, Communications Stujdies at SUNY Oswego. He has worked extensively in the field and is an Annenberg Faculty Fellow.

Edition details

• Publisher: McGraw Hill Higher Education
• Publication date: 2003
• ISBN 10: 0072493836
• ISBN 13: 9780072493832
• Binding: Paperback
• Language: English
• Edition number: 5
• Number of pages: 532