Broadcasting, Cable, the Internet and Beyond : An Introduction to Electronic Media. This item is unavailable.
Language: English
Published by McGraw-Hill Higher Education, 2007
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Broadcasting, Cable, the Internet and Beyond : An Introduction to Electronic Media
- Author
- Messere, Fritz J., Dominick, Joseph R., Sherman, Barry L.
- Publisher
- McGraw-Hill Higher Education
- Publication year
- 2007
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0073135801
- ISBN 13
- 9780073135809
- Edition
- 6th Edition.
- Item weight
- 1.413 pounds
- Dimensions
- N/A
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .
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