Items related to Broadcasting, Cable, The Internet, And Beyond: An Introducti...

Broadcasting, Cable, The Internet, And Beyond: An Introduction to Modern Electronic Media - Softcover

Dominick, Joseph R.; Messere, Fritz; Sherman, Barry L.

 
9780073135809: Broadcasting, Cable, The Internet, And Beyond: An Introduction to Modern Electronic Media
Softcover
ISBN 10: 0073135801 ISBN 13: 9780073135809
Publisher: McGraw-Hill Humanities Social, 2007

Synopsis

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .

"synopsis" may belong to another edition of this title.

Publisher
McGraw-Hill Humanities Social
Publication date
2007
Language
English
ISBN 10 
0073135801
ISBN 13 
9780073135809
Binding
Paperback
Edition number
6
Number of pages
336