Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change
Language: English
Published by Cameo Pubns, 2005
- Softcover
- Used
Seller: HPB Inc., Dallas, TX, U.S.A.HPB Inc.
AbeBooks seller since September 15, 2017
Condition: Used - Very good
£ 6.79
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # S_481167299
- Title
- Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change
- Author
- Flynn, Dennis C.
- Publisher
- Cameo Pubns
- Publication year
- 2005
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0974414956
- ISBN 13
- 9780974414959
A key question confronting marketers is: "What is the true value of my brand, and how can I manage my brand in order to get the greatest return on that value, to benefit my company and my stakeholders?" The fact is that in today's business environment, where confusion, chaos, and information-overload reign, and where complexity is the norm, your brand value may be your only lifeline to compete successfully. Now you can learn how to effectively manage your brand for long-term growth.
In Brand Clout: Maintaining Relevancy and Profitability Amidst Constant Change, author and strategic marketing consultant Dennis Flynn presents the Sonar® Model for brand development. Discover how to:
*Evaluate and reconfigure assets for more powerful business and brand outcomes.
*Develop new perspectives on existing and upcoming alliance opportunities that can strengthen your brand.
*Create increased leverage of brand options for competitive advantage.
*Create a process for evaluating and identifying technologies that are and will be critical in achieving competitive brand advantage.
No matter what industry you're in and regardless of your product or service, Brand Clout will show you how to maximize your company's ability to attain or maintain brand relevance and be profitable in the future.
"Synopsis" may belong to another edition of this title.
About the Author
Before founding The Sonar Group, he was with Sanchez, Lonchar & Flynn, a brand communications and design firm he co-founded. Previously, he led Saatchi & Saatchi's
Corporate Communications Group and held senior management positions at J. Walter Thompson and BBDO/West. He has also held senior corporate sales and brand management positions with Beatrice/Swift Foods in New York and Chicago.
Dennis has a BA and MBA from Adelphi University in New York, and has taught brand communications at San Francisco State University. He lives with his wife Betsy and two children in the San Francisco area.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | £ 2.75 | £ 5.13 |
Payment methods
Store description
Seller's business information
Half Price Books, Records, Magazines, Inc.
5803 E. Northwest Hwy
Dallas, TX U.S.A. 75231
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to HPB Inc., Carrollton, Texas, U.S.A., +1 800-883-2114, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.