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Synopsis
Will Your Company's Brand Survive in the Post-New Economy?
A key question confronting marketers is: "What is the true value of my brand, and how can I manage my brand in order to get the greatest return on that value, to benefit my company and my stakeholders?" The fact is that in today's business environment, where confusion, chaos, and information-overload reign, and where complexity is the norm, your brand value may be your only lifeline to compete successfully. Now you can learn how to effectively manage your brand for long-term growth.
In Brand Clout: Maintaining Relevancy and Profitability Amidst Constant Change, author and strategic marketing consultant Dennis Flynn presents the Sonar® Model for brand development. Discover how to:
*Evaluate and reconfigure assets for more powerful business and brand outcomes.
*Develop new perspectives on existing and upcoming alliance opportunities that can strengthen your brand.
*Create increased leverage of brand options for competitive advantage.
*Create a process for evaluating and identifying technologies that are and will be critical in achieving competitive brand advantage.
No matter what industry you're in and regardless of your product or service, Brand Clout will show you how to maximize your company's ability to attain or maintain brand relevance and be profitable in the future.
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About the Author
As Founder of The Sonar Group, Dennis Flynn is an experienced management leader, marketer, and communications professional with two decades of experience in brand strategy for corporate, agency, academic, and entrepreneurial environments. He has consulted with emerging growth and enterprise-level B2B companies and investors. He also acts as a board advisor to several companies.
Before founding The Sonar Group, he was with Sanchez, Lonchar & Flynn, a brand communications and design firm he co-founded. Previously, he led Saatchi & Saatchi's
Corporate Communications Group and held senior management positions at J. Walter Thompson and BBDO/West. He has also held senior corporate sales and brand management positions with Beatrice/Swift Foods in New York and Chicago.
Dennis has a BA and MBA from Adelphi University in New York, and has taught brand communications at San Francisco State University. He lives with his wife Betsy and two children in the San Francisco area.
"About this title" may belong to another edition of this title.
- PublisherCameo Pubns
- Publication date2005
- ISBN 10 0974414956
- ISBN 13 9780974414959
- BindingPaperback
- LanguageEnglish
- Number of pages144
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